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The Talented Website
Contemporary, high quality website design increasingly focuses on ‘user behaviour’, and scientific analysis of customer data. We call this User Experience (UX). But what does business investment in UX really mean from a revenue perspective? How does an investment on digital experience and user-centric design offer ROI to your marketing campaign planning? If you’re a…
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Major Google updates in 2022 and the SEO community
Following another active year from Google in the world of algorithm updates, we now explore what 2022 has in store. What we know so far. Google is set to announce a revamp of the ‘Page Experience’ algorithm update, but this time focusing on desktop search results. It will look at: Core web vitals (there are…
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Extend your reach through Video Marketing
In the wake of the Oscars, we turn our attention to the role of video in online marketing. The rise of video marketing has taken platforms such as Facebook and LinkedIn by storm. Now more than ever, the consumer demands video and these platforms are encouraging users to give it to them. Video marketing is…
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3 Reasons Why You Should Take Notice of Generation Z
Generation Z makes up a significant proportion of our society, already outnumbering millennials and baby boomers, so if you’re putting off honing your strategy towards this demographic, you’re making a mistake, one that’s only going to become more costly. According to Fung Global Tech research, Generation Z will be the largest global consumer group by 2020, so…
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5 Reasons Why Content & SEO Are More Relevant Than Ever
1. Content Visibility Depends on SEO For your content to appear high in search engine rankings, your writing has to pass a number of tests. It has to be: If you can hit all of these points (plus a few more) then search ranking algorithms will automatically give your content more importance and place it higher…
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Fresh Content – Digital Dictionary #4
What is Fresh Content? In the context of SEO, fresh content is content that is dynamic, new, or recently published to your site. Types of Fresh Content Timely Content Timely content pieces are generally geared around newsworthy or trending topics. By ensuring you create content around current news, you improve your chances of appearing in…
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Ego bait – Digital Dictionary #3
What is Ego Bait? Ego bait content is a piece of content written with the primary intention of appealing to the ego of the reader. The reader could be an individual, a group of individuals, or a company. Why is Ego Bait Used? By appealing to a target user’s ego, a content creator may be…
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Disavow – Digital Dictionary #2
What is the Google Disavow Tool? Introduced in 2012, disavow is a tool that enables you to ask Google to not count specific links that point to your site. Why is the Google Disavow Tool Important? It’s no secret that Google’s algorithms are constantly evolving. As such, it’s more important than ever to do regular…
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3 Hot Social Media tactics for Estate Agents
Social platforms essentially define the ‘see it now, do it now’ lives we lead. A social media presence for estate agents is essential but an effective social presence could be a game changer. Here are 3 new tactics you can use to up your social game. 1. Post More Lifestyle Content Your social profiles are not just…
