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3 Reasons Why You Should Take Notice of Generation Z
Generation Z makes up a significant proportion of our society, already outnumbering millennials and baby boomers, so if you’re putting off honing your strategy towards this demographic, you’re making a mistake, one that’s only going to become more costly. According to Fung…
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5 Reasons Why Content & SEO Are More Relevant Than Ever
1. Content Visibility Depends on SEO For your content to appear high in search engine rankings, your writing has to pass a number of tests. It has to be: If you can hit all of these points (plus a few more)…
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Fresh Content – Digital Dictionary #4
What is Fresh Content? In the context of SEO, fresh content is content that is dynamic, new, or recently published to your site. Types of Fresh Content Timely Content Timely content pieces are generally geared around newsworthy or trending topics.…
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Fingo Selected for Google Elevator Programme
We’re very pleased to have been selected as one of only 30 digital agencies in the UK and Ireland to be part of Google’s Elevator program. This prestigious program is only available to a select few Google Premier Partner Agencies and we’re…
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Ego bait – Digital Dictionary #3
What is Ego Bait? Ego bait content is a piece of content written with the primary intention of appealing to the ego of the reader. The reader could be an individual, a group of individuals, or a company. Why is…
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Disavow – Digital Dictionary #2
What is the Google Disavow Tool? Introduced in 2012, disavow is a tool that enables you to ask Google to not count specific links that point to your site. Why is the Google Disavow Tool Important? It’s no secret that…
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Canonical Tags – Digital Dictionary #1
What is Canonicalisation? Canonicalisation refers to choosing a preferred single dominant URL for your page, sending authoritative signals to the preferred page you’d like to show in Google. Why are Canonical Tags Important? Canonicalisation fixes problems related to multiple versions…
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4 Types of Influencers you should know about
What is an Influencer? An influencer is an individual (or group of individuals) that are perceived to have an authoritative voice in their art, industry or area of interest. At Fingo, we see Influencer marketing as a content creation partnership…
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5 Top Tips for Ranking in Google’s Answer Boxes
We heard a wide range of insights at Brighton SEO in April, including some interesting takeaways around Google Answer Boxes. Our clients often ask us for our advice on how they can appear in this prime time Google space. In…
What’s New & What Works
From platform updates and performance tips to industry commentary and campaign strategy, our insights help you make smarter decisions. No jargon, just practical thinking from the people behind the work.
