NEWS & INSIGHTS

The Thinking Behind Great Marketing

What’s New & What Works

From platform updates and performance tips to industry commentary and campaign strategy, our insights help you make smarter decisions. No jargon, just practical thinking from the people behind the work.

  • Key Digital Marketing Trends for 2017

    OA New Year means a new start and the digital marketing world is no exception. Before starting a clean slate, it’s always helpful to revisit your current digital marketing strategies and the role they play in achieving your marketing goals.…

  • 5 Common PPC Mistakes and How to Avoid Them

    Launching your first PPC campaign? Here are our top 5 things to avoid. 1. Bidding On Irrelevant Terms Whether this is a deliberate attempt to gain greater exposure or a misunderstanding of what terms will be relevant to a campaign,…

  • Why Your Business Needs Social Media Marketing

    As scary as social media may seem, it’s not going away anytime soon. If anything, it’s only getting bigger and marketing companies are investing more in to their Social Media Marketing. If you want to be where you’re consumers are,…

  • The Rise of Paid Social | Fingo Marketing

    With the social media environment growing and flourishing, paid social media advertising has become an integrated part of marketing tool kits, and is rivaling Google AdWords as the first port of call for reaching marketing objectives. Whilst social media channels…

  • 5 Unfortunate myths in Digital Marketing

    “Our Website Should be Enough” In some respects, this is correct. It’s all very well having a beautiful design and building a website is certainly a foot in the right direction when it comes to your online presence. However, having…

  • 14 Things to Consider When Building A New Website

    We’ve been designing digital environments for a long time and following an effective project process is absolutely critical. Below, we thought we’d share a few points to look out for when embarking on a new website project. 1. Have you…

  • 5 Ways Animation Can Improve Your Website

    When you think of animation, you might think of cartoon drawings. However, when it comes to website design, CSS animation is just one of the methods when executed well, that can be a powerful addition to help engage a visitor.…

  • 6 Internet Marketing Ideas for Charities & Google Grants

    Most charitable organisations wish they could do more and so we have put together a few ideas to help with your online presence. If you are responsible for the marketing of a charity, you might be interested in some of…

  • A Day at Brighton SEO (VIDEO)

    Brighton SEO is the UK’s biggest digital marketing conference. Being a bi-annual event, this year’s tickets sold out in just 60 seconds but, luckily for us, we were quick to grab a few and make our way to Brighton to…

If you have a project or campaign you’d like to discuss, we’d love to hear from you.