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The March Google Core Update and How It Affects Your Business
You have likely heard the term ‘Google Core Update’ before, but what does it mean and why does it matter? Let’s look at the most recent core update and how it is impacting your business via your website ranking.
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AI and the Chocolate Factory
Artificial intelligence (AI) has recently emerged as a powerful marketing tool, offering businesses valuable insights and capabilities to engage with their audience more effectively.
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Consent Mode and Cookie Banners… What’s It All About?
Cookie Compliance and Consent Mode In recent news, major tech players like Google and Meta have been fined substantially due to non-compliant consent cookies. Google faced a staggering €150 million penalty, while Meta platforms received a €60 million fine for…
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Webinar Video Recording: Making Every Website Visit Count Your Cost-Effective Website Revamp
We’re thrilled to announce that our recent webinar, Making Every Website Visit Count: Your Cost-Effective Website Revamp, was a great success!
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Google Knows You’re Cheating!
…With Your Creative Imagery The Rise of AI Recently, the development and use of AI have been on the rise. Most recently, AI has revolutionised the creative industry, allowing users to generate images and content effortlessly. Generative Adversarial Networks (GANs)…
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Combatting Ad Fatigue: How to Develop a Performance-Creative Strategy to Keep Audiences Engaged and Switched On
If you’re reading this blog, you must be at the helm of your digital advertising journey (bravely taking it on in-house) or entrusting a savvy digital agency with this pivotal task – perhaps even us. Now, let’s talk about your…
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The Rapid Acceleration of Digital Strategy: Post-pandemic Insight for Marketing Leaders
You are not alone if the pandemic shook your sales and marketing strategy. The overnight redesigning, strategising, reactive planning and tactical execution demonstrated by marketing teams was impressive and, as it turns out, permanent. An explosive report by a new McKinsey…
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Explore the Relationship Between Affordability and Great Website Build
Fingo has been in the fortunate position of helping hundreds of leading brands and businesses to design and develop new company websites. When our clients shop around, we notice that some agencies’ website costs are typically higher than those of freelancers…
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OMG* a Blog About ROAS and ROI – Read ASAP*, TIA*!
We love acronyms. But just in case you’re feeling a bit puzzled, we’ve thrown in a handy glossary at the end. WTF* is ROAS? Return On Ad Spend (ROAS) is like the financial compass of the marketing world. It’s the…
What’s New & What Works
From platform updates and performance tips to industry commentary and campaign strategy, our insights help you make smarter decisions. No jargon, just practical thinking from the people behind the work.
