NEWS & INSIGHTS

The Thinking Behind Great Marketing

What’s New & What Works

From platform updates and performance tips to industry commentary and campaign strategy, our insights help you make smarter decisions. No jargon, just practical thinking from the people behind the work.

  • Your Business Wins When Website Development And SEO Work Together (In Harmony)

    Website development and SEO are sometimes seen as separate disciplines. But this is really an outdated way of looking at things. When website development and SEO are aligned you can look forward to: ● Better search performance ● Higher conversion…

  • Three Business, Sales And Marketing Problems That Can Be Solved By Your Website

    Where does our website fit? It’s a question many businesses ask when they look at their marketing and lead generation strategies. Websites are often neglected and unloved. Yet your website should be a key strategic marketing and lead generation asset.…

  • What is a Headless CMS? (Pros and Cons Explained)

    Should You Lose Your Head Over a Headless CMS?  Any digital agency worth their salt will tell you that a CMS, or content management system, is a must-have for authoring content. Recently, developers and content creators alike have dreamed of…

  • Social Advertising and The Great Big FaceBook (Meta) Update

    Back in December, we, along with all Facebook agency partners, were informed that there was an imminent and significant restriction in the way advertisers could target customers and audiences…

  • Major Google updates in 2022 and the SEO community

    Following another active year from Google in the world of algorithm updates, we now explore what 2022 has in store. What we know so far. Google is set to announce a revamp of the ‘Page Experience’ algorithm update, but this…

  • Fingo Have Been Awarded Preferred Facebook Marketing Partners Status

    Fingo has been a Facebook Partner for some time, we are thrilled to have been approved as Facebook Preferred Agency Partners. This is only awarded to agencies who consistently deliver significant client growth, fully utilise performance focused formats, work to…

  • The Gloves Are Off! Why Your Website and Paid Social Advertising May Be Fighting Against Each Other

    An in-depth look at why you should involve your developers with your paid media advertising campaigns. Reduce your CPA and boost your conversions! If you are running ads across Facebook, Twitter, LinkedIn, Google or just about any other platform, you…

  • Fingo are Making a Strong Case for Custom Intent Audiences in YouTube Ad Targeting

    The Niche Segmentation Technique is Set to Soar in Popularity Across YouTube Ad Spaces and We Can See Why Marissa Freeman and Oli Goddard Custom Intent Audiences may not be the most well used targeting method for YouTube ad campaigns,…

  • The Dark Danger of Using Broad Keywords in Google Ads

    Wondering how to protect your campaign budget and avoid wasting your Google ad spend on unpromising leads and unfruitful conversion rates? Here’s everything you need to know… Google recently changed the rules (again) on Phrase Match (which is one of…

If you have a project or campaign you’d like to discuss, we’d love to hear from you.