-
Bid Management: Part 1 – Bid Modifiers
In a time where PPC or paid search is often referred to as biddable media, we as an agency wanted to explore the methods and practices that go into bidding as a discipline. So, we decided that a series of blog…
-
Fingo’s Charity and volunteering work
The valuable work our team do for our clients only tells part of the story of how our staff spend their time. As a whole, Fingo strive for an altruistic approach to non-work related activities. From one-off events such as…
-
Using GTmetrix to Get Under the Bonnet of Your Website – and Then Act Upon It
Historically, Fingo relied on Google Pagespeed Insights as its go-to tool for testing a website’s speed and wider technical performance but due to the results giving inconsistent scores and sometimes vague recommendations we migrated to GTmetrix. As an independent agency,…
-
Automation and the Future of Paid Marketing
In early December, Fingo were invited to attend a workshop hosted by Google at their London HQ. Fingo were one of ten agencies invited to explore what the future of online marketing platforms involves. The theme of the day was…
-
Micro-Moments: Part 3 – Designing Websites for Micro-Moments
“Today’s battle for hearts, minds and dollars is won (or lost) in Micro-Moments” – Google. In recent years, the rise of mobile has seen a fundamental shift in the way people consume media. People are constantly interacting with brands from…
-
Fingo’s Latest ‘Challenge’
Through a trusted and long standing partnership with Fingo, Challenge Fencing has continued to see growth of its online business. As Merchants of quality garden products, sheds, decking and gates their main priority has always been to provide their customers…
-
Micro-Moments: Part 2 – A New Breed of Consumers
“When people go online for information, they expect every experience to be tailored just for them.” – Google As covered in Part 1, today’s consumers have become used to getting exactly what they want, when they want it. Users have started…
-
Micro-Moments: Part 1 – Turning to Mobile During Moments of Need
“The successful brands of tomorrow will be those that have a strategy for understanding and meeting consumer needs in these Micro-Moments.” – Google. Mobile phone users have become increasingly more dependent on their devices and this trend is showing no…
-
Top 10 Reasons why Google Tag Manager is Essential for Digital Marketing
If you’re here, you probably already have a decent idea of what Google Tag Manager is and how powerful a tool it can be. But for those who don’t, Google Tag Manager (GTM) is a tool which is totally free…
What’s New & What Works
From platform updates and performance tips to industry commentary and campaign strategy, our insights help you make smarter decisions. No jargon, just practical thinking from the people behind the work.
