An influencer is an individual (or group of individuals) that are perceived to have an authoritative voice in their art, industry or area of interest. At Fingo, we see Influencer marketing as a content creation partnership with authoritative figures in a specific sector, industry or community. Here are 4 key types of influencer you need to know about.
1. Bloggers and Vloggers
Looking for content creation talent with a highly engaged and motivated audience? Look no further than your friendly neighborhood blogger.
The term ‘Vlogger’ refers to a video blogger. I.e. a blogger who’s primary content output is video.
You may encounter some cynicism from the traditional media over the scale of their influence, but bloggers are extremely talented at creating engaging and personal content for a loyal audience (without the help of big marketing teams in the background)
2. Industry experts and thought leaders
Industry experts are the pinnacle of b2b influencers. Thought leaders in this space can include journalists, CEO’s, industry analysts and even colleagues. There is also a certain amount of overlap with the blogging world, in the form of industry-specific niche bloggers, who have the potential to speak on your behalf to super relevant business audiences.
“Influencer marketing is just like hiring celebrities, right?”
Generally speaking, celebrity endorsement isn’t the same as influencer marketing, but there is a deal of overlap between the two. Under the right circumstances, a particular celebrity can make the perfect influencer.
The most important factor is the type of influence the celebrity wields. If your celebrity is a genuinely authoritative voice on a particular topic that’s relevant to your brand, they might just be your perfect influencer. Essentially, it’s the difference between having Peter Andre selling your sausages and Jennie Bond busting the myths of cruising.
Can brands be influencers too? Brands might not be conventionally seen as influencers, but partnering with another business can provide excellent content opportunities, and the chance to talk to a wider shared audience.
Much like working with celebrities, the clincher here is the effectiveness of their influence, and the nature of your working relationship. Collaborate effectively, create relevant content to satisfy your audience, and you’re on to a winner.
Influencer Marketing at Fingo
Interested in hearing more about influencer marketing? Drop us a line on 01372 749200 or email us: firstname.lastname@example.org
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