


Webinar | From Fixed to Fluid: Budget Strategies for Savvy Digital Marketers
For decades, digital marketing budgets have followed an old-fashioned process of being set in stone each year with little room for real-time adjustments. But digital platforms are not old-fashioned tools, and they are becoming more advanced by the minute. Our digital budgeting methodology must catch up because if we can’t make changes in real-time, we miss out on reach, impression and conversions! So why are so many marketing teams still using outdated budgeting models that limit growth and waste sales opportunities? Probably because they haven’t attended this webinar.
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