Ginny

Ginny

#Digital#News#Website Development#User Experience

Consent Mode and Cookie Banners… What’s It All About?

Failure to have a Consent Mode-enabled cookie banner in place will have a catastrophic impact on your company's Google Ads. If by 6 March 2024, Google Consent Mode is not enabled, Google will block analytics for all ads in a company's Google stack. Additionally, the ICO strongly urges companies to act now to ensure their cookie banners comply to avoid penalties. For serious breaches of data protection principles, the ICO can issue fines of up to £17.5 million or 4% of a company's annual worldwide turnover, whichever is higher.

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Ginny

Ginny

#Social Media#Paid Social#Digital#Performance Creative#Performance Marketing#Growth Driven Design#Website design#Digital Strategy

Google Knows You’re Cheating!

... With your creative imagery. The development and use of AI have revolutionised the creative industry, allowing users to generate images and content effortlessly. However, as AI-generated images have become bountiful and more mainstream, so have the concerns about authenticity and the potential for misuse. This blog dives into the problems with AI-generated images and why expertly designed, unique creatives tailored to your brand are crucial for authenticity, consistency and Google rankings.

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Yulia

Yulia

#PPC#Paid Social#Digital#Performance Creative#Performance Marketing

Combatting Ad Fatigue: How to Develop a Performance-Creative Strategy to Keep Audiences Engaged and Switched On

It's not uncommon for ad campaigns to hit a performance plateau, which can often stem from your target audience feeling a bit "seen it all before" with the ads bombarding them. In some cases, we mean this literally. Your target audience may have seen your brand's ad so often that they grow sick of it. Enter the realm of ad fatigue.

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Tim Richards

Tim Richards

#Performance Websites

GA4 Has Landed! So What?

If you’ve been living in a Barbenheimer haze for the past few months, you may not be aware that the 1st July saw the closing down of the old Universal Analytics. However, if you are still wondering what this switch has meant for you, your data and your business, we have you covered.

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