Most charitable organisations wish they could do more and so we have put together a few ideas to help with your online presence. If you are responsible for the marketing of a charity, you might be interested in some of these low cost internet marketing techniques to achieve your goals. Here’s 6 useful tips on how to boost your online presence and how to make the most of the Google Grants (free advertising for charity organisations)...
1. Make people aware of the charity’s mission
Often people don’t engage with charitable organisations simply because they are not aware of them. Consider investing some of your funds in a good website, then engage on social media sites; they offer great design and easy content and image upload. Tell the world your story and how your charity is making a difference. If you are not sure how to manage Facebook or Twitter accounts then give us a call, we have social media experts who can help.
2. Use online fundraising services and charity organisations directories
There are several online fundraising sites that offer a secure and reliable service for charitable organisations eg: Charity Choice and Charity Portal. Note that you have to be a registered charitable organisation in order to be listed in these directories.
3. Understand who is interested in your cause
Careful targeting can dramatically increase help the organisation receives in donations, goods and services. You can find out more about your target market by data mining your visitor base on Google Analytics and see where your website traffic is coming from and what keywords they are using to find you.
4. Promote awareness and fundraising projects
The more information you provide, the more potential donors will understand your cause. People all have different ways of
digesting information so by using a wide range of different media you reach more people and increase awareness.
5.Use Free Google Advertising: the Google Grant
Did you know Google offers free advertising support, giving over £6000 to spend on PPC campaigns? Setting up a campaign and spending the money wisely, however, requires skill and expertise. We’ve helped lots of charities make the most of the opportunity, such as Pod Volunteer and Love Underdogs.
6. YouTube for non-profits
If you create video to share your story then remember to use YouTube Non-profit Program to promote your message. Video Annotations mean that you can add interactive commentary, which could be used by other charities to link to externally and help drive
traffic to your website.
We hope that this post did give you some useful and effective ideas on low budget online marketing strategies. If you need any advice give us a call or drop us an email, we’re here to help!