Webinar Series: Understanding Digital Performance Marketing

Chapter 1: Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing


Date: 16 July 2024

Time: 11am-12pm

Platform: Zoom

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Explore the inner workings of digital advertising campaigns and join us for Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing the first chapter of our new webinar series, Understanding Digital Performance Marketing, where we'll unravel the intricacies of biddable campaigns and equip you with the knowledge to enhance your marketing strategies and empower you to have meaningful conversations with your digital agency.

What You'll Learn:

  • Navigating Complex Metrics and Methodologies

Delve into advanced performance marketing metrics and methodologies that drive informed decision-making, ensuring your campaigns are data-driven and effective.

  • Strategic Budget Management

Learn the principles of dynamic budget allocation to maximise campaign efficiency and Return On Investment (ROI). Discover how we strategically manage your budget to get the best results.

  • Data-Driven Optimisation

Understand how we leverage analytics and data insights for continuous improvement. We'll show you how we use data to optimise your campaigns for better outcomes.

  • Effective Landing Page Strategies

Discover the impact of landing page quality on conversion rates. We'll explore strategies to enhance your landing pages and boost overall campaign success.

  • Optimising Creative Assets for Conversions

Explore the power of native creative asset production and learn how high-quality, relevant creative assets can drive better engagement and conversions.

  • Measurement and Optimisation Best Practices

Master the best practices for tracking and optimising your campaigns throughout the marketing funnel. Ensure every step of your campaign is performing at its best.

Why Attend?

Whether you're a marketing professional, a business owner, or someone looking to enhance your understanding of digital performance marketing, this webinar is for you. Equip yourself with practical knowledge and actionable insights that will empower you to make smarter marketing decisions.

Don't miss out on this opportunity to learn from industry experts and take your digital marketing skills to the next level.

Register Now