Our approach

We make sure we speak your language when it comes to PPC. Our guiding principle is creating unique, specific campaigns that really talk to your audience. We make it a priority to learn about the competitive landscape, search trends, and benchmarks in your industry.

A logical mindset in tune with your objectives, our ability to remain flexible makes us a strong partner for your business. Entirely bespoke strategies, KPIs and reports are available from day one.

What to expect

Depending on your goals and the on-going performance of the campaign we will:

  • Build a strategy for identifying and working across multiple platforms including AdWords, Bing, Facebook, YouTube, Gmail, Twitter, and more.
  • Utilise the latest platform technologies such as retargeting and demographic targeting to extend and refine your campaign reach
  • Optimise account structures for effective ad delivery and management
  • Undertake Ad copy testing, bid management, search query report analysis, and strategic budget allocation to improve campaign efficiency.
  • Provide post-click analysis with a view to guiding campaign targeting and landing page optimisation.
  • Construct data-driven reports to ensure the campaigns are succeeding against the business goals.

We approach all tasks from both a technical and a commercial point of view. The aim for us is to be a natural extension of your team delivering both specialist knowledge and business value. Combined, our specialism and your objectives can unlock the potential of one of the most powerful advertising platforms ever made.

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