What We Do
Creative Development Digital Marketing
Our Work
Our People
NEWS & INSIGHTS
Careers
Get In Touch
Ginny Gilmour

Ginny Gilmour

#Digital#News#SEO

Google’s AI Mode Goes Mainstream

If you’ve searched for something on Google lately, you might have spotted a new option: a little prompt that says “Dive deeper in AI Mode.” This isn’t just a flashy extra button. It's part of a major shift in how Google works and how people find information online. The short version? Google is moving from searching for links to directly giving answers, using artificial intelligence (AI) to pull those answers from across the internet. And that changes the game for every business with a website.

Read full post
Ginny Gilmour

Ginny Gilmour

#Digital#News#SEO#Digital Strategy#Thought Leadership

Google Is Now Indexing Instagram Content. Here’s What Marketers Need to Know

Google is now indexing Instagram content from public Business and Creator accounts, making Reels, captions, and hashtags searchable in Google search results. This update turns your Instagram posts, even from 2020, into lasting SEO assets, transforming how content is discovered and engaged with. Learn what’s indexable, how to optimise for search, and the simple steps to make your content work harder across platforms.

Read full post
Ginny Gilmour

Ginny Gilmour

#Digital#News#SEO#Digital Strategy#Thought Leadership

Google vs OpenAI: The Battle That’s Rewriting How the Internet Works — And How You Do SEO

For the last two decades, one company has decided how the internet is organised: Google. Google didn't just create the world's most used search engine; it built a system that influenced how websites are built, products are found, and businesses communicate online. It became the invisible (and iconically visible) layer between every question and every answer. That control is now starting to be challenged, not by another traditional search engine but by a fundamentally different kind of technology—artificial intelligence.

Read full post
Marissa Freeman

Marissa Freeman

#Digital#Our work#Digital Strategy#Thought Leadership

Rising Energy Costs: Marketing Challenges for Construction, Manufacturing and Engineering Firms

With energy prices climbing, regulations tightening, and global expansion, construction across manufacturing and engineering—marketing budgets are feeling the pressure. I meet many sales and marketing leads each week who tell me the stakes have never been higher. Their budgets are shrinking, their competition is intensifying, and innovation (especially around sustainability) isn't just expected—it's demanded. Here's what I tell them...

Read full post
Ginny Gilmour

Ginny Gilmour

#Digital#Thought Leadership

AI Is Inevitable, Duh! The Evolution of Technology

This first instalment in our three-part AI blog series explores the technological milestones that have fundamentally redefined human society. Each era has sparked concerns, disrupted livelihoods and changed how we perceive the world. Yet, with each new era, humanity has adapted and thrived. The rise of AI can be seen not as an unprecedented leap into the unknown but as a continuation of this long-standing tradition of progress.

Read full post
Ginny Gilmour

Ginny Gilmour

#Digital#News#Thought Leadership

Fingo Launches Experimental AI Podcast Series

In an exciting move to further embrace the future of digital marketing,  Fingo is excited to introduce The Digital Deep Dives, our new podcast series co-hosted by AI-powered colleagues Brooke and Jax. This podcast showcases how we're leveraging AI technology to present our expertise while remaining firmly in control of creating the content behind each episode.

Read full post
Luke Jennings

Luke Jennings

#Digital#Website Development#Performance Websites

What’s Going on Between WordPress and WP Engine? And What It Means for Your Business

Do you have a website hosted by WP Engine, or was your website built using WordPress? If so, your website could be at serious risk, and you need to act fast. Ongoing developments may affect your site’s security, functionality, and performance, so it’s crucial to stay informed and take action now. Email us at marketing@fingo.co.uk to protect your website today.

Read full post
Lorenzo Brach del Prever

Lorenzo Brach del Prever

#Social Media#Digital#Performance Marketing#Thought Leadership

The Ultimate Enemies to Allies Trope - Meta & TikTok

Brought to you by Lorenzo Brach del Prever, Head of Performance, this Director’s Digest delves into how Meta and TikTok, usually seen as competitors, are actually a perfect pair. While TikTok brings viral, trend-driven awareness to the table, Meta excels at targeting and conversions. Together, they form a powerful full-funnel strategy. TikTok grabs attention and Meta turns it into action. In today’s crowded digital space, using both platforms is essential to cutting through the noise and driving real results.

Read full post