With the outbreak causing a lockdown, industries that rely on close human contact were directly hit. With access to a pool of website data for a number of property websites, we've closely monitored the impact over the last 2 months.
It would be hard not to notice the extent of change our everyday lives are currently adjusting to. The outside world is closed off and we’re left to draw our enlightenment from online personalities and zoom calls.
Although we’re hoping for a return to ‘normality’ there is a notion towards a change in behaviour...
Remarketing (or retargeting) is a strategy that focuses on serving ads to people who have already taken a certain action, whether it’s visiting a particular landing page, clicking a specific ad etc. by using cookies in a user’s browser.
Last year, some of our team were invited to Google HQ to discuss the future of paid online marketing. The key message of the day was automation and how it was going to impact our campaigns. 5 months later, how is it going?