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SEO & AI Update: What Every Brand Needs to Know Right Now
5-minute read. This update addresses the fast-changing search and AI landscape. From Google updates to AI-driven content and emerging platforms like Reddit, these developments can impact your brand’s visibility, traffic, and reputation. Here’s what this means: How to read this blog:Each section includes: ChatGPT Traffic Declines, But AI is Still Surging What’s happening: In August,…
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Google’s AI Mode Goes Mainstream
If you’ve searched for something on Google lately, you might have spotted a new option: a little prompt that says “Dive deeper in AI Mode.” This isn’t just a flashy extra button. It’s part of a major shift in how Google works and how people find information online.
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Google Is Now Indexing Instagram Content
In a move that significantly impacts digital visibility, Google is now indexing Instagram content from public Business and Creator accounts. Reels, images, carousels, videos, captions, and hashtags can now appear in Google search results, expanding discoverability far beyond the Instagram app.
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Google vs OpenAI: The Battle That’s Rewriting How the Internet Works
Google didn’t just create the world’s most used search engine; it built a system that influenced how websites are built, products are found, and businesses communicate online. It became the invisible (and iconically visible) layer between every question and every answer.
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Marketing Challenges for Construction, Manufacturing and Engineering Firms
With energy prices climbing, regulations tightening, and global expansion, construction across manufacturing and engineering – marketing budgets are feeling the pressure as a knock-on effect of profit margins narrowing and operation costs growing.
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AI Is Inevitable, Duh! The Evolution of Technology
Throughout history, technological revolutions have been pivotal moments in shaping societies, economies and cultures. From the advent of the wheel to the integration of digital systems, humanity has continually sought to enhance its existence through innovation. Yet, understandably, these pivotal changes have not been devoid of apprehension, fear and hesitation regarding how they will affect…
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What’s Going on Between WordPress and WP Engine? And What It Means for Your Business
Do you have a website hosted by WP Engine, or was your website built using WordPress? If so, your website could be at serious risk, and you need to act fast. Ongoing developments may affect your site’s security, functionality, and performance, so it’s crucial to stay informed and take action now. Email us at marketing@fingo.co.uk to protect…
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The Ultimate Enemies to Allies Trope – Meta & TikTok
Meta (Facebook and Instagram) has long been the default platform for brands focused on awareness strategies. I can see why. Its precision targeting, broad reach, and interactivity make it the no-brainer choice for capturing attention and engaging potential customers. However, relying on Meta alone to drive digital reach is no longer enough in today’s oversaturated…
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SEO Roundup: Artificial Intelligence In The Digital World
AI is having a major impact worldwide but especially in our industry. In the world of SEO, though, AI is transforming how search engines are being used and is resulting in six times the number of daily searches. However, these searches are seeing a 60% decrease in click through rate (CTR) due to Google’s AI overview…
