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Nick Shilton

Nick Shilton

#Digital#News#SEO#Performance Websites#User Experience

SEO Roundup: Artificial Intelligence In The Digital World

AI is taking over the digital world and SEO is feeling the impact. From skyrocketing daily searches to plummeting click-through rates, the rules of the game are changing fast. But that’s not all—Google’s new AI overview could be slashing your organic traffic by 30%! In this blog, we dive into what AI means for your SEO strategy, the risks of mass-producing AI content, and how you can still come out on top. With the latest updates on Google’s Core Update and ranking glitch, this is a must-read for anyone wanting to stay ahead of the SEO curve.

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Marissa Freeman

Marissa Freeman

#Digital#Performance Marketing#Digital Strategy#Thought Leadership

Director’s Digest: Maximising the Power of the Google Full-Funnel Suite

Brought to you by Marissa Freeman, Director of Client Success, this edition of our Director's Digest delves into the transformative power of the Google Full-Funnel Suite. Explore how this integrated approach, encompassing YouTube, Google Discover, Gmail, the Google Display Network and Search, can unify your marketing efforts to create a cohesive and dynamic customer journey. By leveraging shared audience data and insights across these platforms, you can enhance engagement, optimise targeting, and drive conversions like never before. Discover how to stay relevant and visible in the ever-evolving digital space with a strategy that adapts to your audience's unpredictable paths.

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Zahra Nurmohamed

Zahra Nurmohamed

Ginny Gilmour

Ginny Gilmour

#PPC#Paid Social#Digital#News#Thought Leadership

Webinar -  The Digital Power Couple and The Messy Middle: Navigating the Marketing Funnel

Following the success of our first webinar, "Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing," we are excited to invite you to the next instalment in our series. This time, we're diving deeper into the strategic use of paid advertising to drive results at each stage of the marketing funnel. If you're looking to elevate your digital marketing game, this is an event you won't want to miss.

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Marissa Freeman

Marissa Freeman

#Digital#News#Digital Strategy#Website Development#Performance Websites

Director’s Digest: The Critical Need for Consent Mode in Modern Marketing

Brought to you by Marissa Freeman, Director of Client Success, this edition of our Director's Digest delves into the implications of Consent Mode for your website and why failing to implement it could severely hinder your marketing efforts. Launched by Google in 2020, Consent Mode has transformed from a helpful tool to an absolute necessity for businesses aiming to thrive amidst stringent data privacy regulations and growing consumer awareness. But why is it so crucial now, and what happens if you neglect it?

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Ginny Gilmour

Ginny Gilmour

#Sustainable Visibility#Social Media#Paid Social#Digital#Agencies

Back To The Future of Digital Advertising

Digital advertising has seen a remarkable transformation in recent years, evolving from basic banner ads to the sophisticated, AI-powered biddable advertising platforms we see today. As a leader in performance marketing and digital advertising, Fingo is at the forefront of this evolution, helping businesses navigate the complexities of digital marketing strategies.

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Ginny Gilmour

Ginny Gilmour

#Digital#News#Agencies#Website design#Digital Strategy#User Experience

AI and the Chocolate Factory

In the ongoing battle between humans and robots, or in the marketing world, humans vs AI, it seems the score might be 1-0 in favour of humans. The Willy Wonka Experience in Glasgow, marketed solely using AI, left customers outraged and demanding refunds when the events reality fell far short of the promises made by the AI-driven marketing campaign, resulting in damage to the brand's reputation. This situation clearly highlights one thing: authenticity in marketing matters. AI can be a useful tool to crunch numbers, but when it comes to creativity, it's probably best to leave it to the humans to create content that actually resonates with both your brand and your customers.

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Ginny Gilmour

Ginny Gilmour

#Digital#News#Website Development#User Experience

Consent Mode and Cookie Banners… What’s It All About?

Failure to have a Consent Mode-enabled cookie banner in place will have a catastrophic impact on your company's Google Ads. If by 6 March 2024, Google Consent Mode is not enabled, Google will block analytics for all ads in a company's Google stack. Additionally, the ICO strongly urges companies to act now to ensure their cookie banners comply to avoid penalties. For serious breaches of data protection principles, the ICO can issue fines of up to £17.5 million or 4% of a company's annual worldwide turnover, whichever is higher.

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