Marissa Freeman

Marissa Freeman

#Digital#News#Digital Strategy#Website Development#Performance Websites

Director’s Digest: The Critical Need for Consent Mode in Modern Marketing

Brought to you by Marissa Freeman, Director of Client Success, this edition of our Director's Digest delves into the implications of Consent Mode for your website and why failing to implement it could severely hinder your marketing efforts. Launched by Google in 2020, Consent Mode has transformed from a helpful tool to an absolute necessity for businesses aiming to thrive amidst stringent data privacy regulations and growing consumer awareness. But why is it so crucial now, and what happens if you neglect it?

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Simon Mellodew

Simon Mellodew

Marissa Freeman

Marissa Freeman

#Growth Driven Design#Website design#Website Development#Performance Websites#User Experience

Webinar Video Recording: Making Every Website Visit Count Your Cost-Effective Website Revamp

We're thrilled to announce that our recent webinar, Making Every Website Visit Count: Your Cost-Effective Website Revamp, was a great success! For those who couldn't attend or want to revisit the invaluable tips and insights, we've got you covered with a link to the video recording.

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Ginny

Ginny

Marissa Freeman

Marissa Freeman

#Performance Creative#Website design#Website Development#User Experience

Making Every Website Visit Count: Cost-Effective Website Optimisation Tips

Following our webinar on Making Every Website Visit Count: Your Cost-Effective Website Revamp, we're excited to share some actionable takeaways to help you optimise your website effectively in-house. Optimising your website not only enhances user experience but also boosts engagement and conversions. Here are some practical steps you can take to revamp your website:

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Ginny

Ginny

#Digital#News#Website Development#User Experience

Consent Mode and Cookie Banners… What’s It All About?

Failure to have a Consent Mode-enabled cookie banner in place will have a catastrophic impact on your company's Google Ads. If by 6 March 2024, Google Consent Mode is not enabled, Google will block analytics for all ads in a company's Google stack. Additionally, the ICO strongly urges companies to act now to ensure their cookie banners comply to avoid penalties. For serious breaches of data protection principles, the ICO can issue fines of up to £17.5 million or 4% of a company's annual worldwide turnover, whichever is higher.

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Luke Jennings

Luke Jennings

#Digital#Website Development#Performance Websites

Here is Why Trying to Sell From a Compromised Website is Pointless

When we talk about website development it’s usually all about opportunities. A fast, attractive and easy to use website will bring huge benefits to any business. These include more sales, more profits and a stronger brand. If you appreciate those benefits, ask yourself what would happen if you no longer had them. Perhaps because your site security was compromised. Or, worse still, what if your compromised site was actively harming your business?

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