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Ginny Gilmour

Ginny Gilmour

#Digital#News#SEO

Google’s AI Mode Goes Mainstream

If you’ve searched for something on Google lately, you might have spotted a new option: a little prompt that says “Dive deeper in AI Mode.” This isn’t just a flashy extra button. It's part of a major shift in how Google works and how people find information online. The short version? Google is moving from searching for links to directly giving answers, using artificial intelligence (AI) to pull those answers from across the internet. And that changes the game for every business with a website.

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Ginny Gilmour

Ginny Gilmour

#Digital#News#SEO#Digital Strategy#Thought Leadership

Google Is Now Indexing Instagram Content. Here’s What Marketers Need to Know

Google is now indexing Instagram content from public Business and Creator accounts, making Reels, captions, and hashtags searchable in Google search results. This update turns your Instagram posts, even from 2020, into lasting SEO assets, transforming how content is discovered and engaged with. Learn what’s indexable, how to optimise for search, and the simple steps to make your content work harder across platforms.

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Ginny Gilmour

Ginny Gilmour

#Digital#News#SEO#Digital Strategy#Thought Leadership

Google vs OpenAI: The Battle That’s Rewriting How the Internet Works — And How You Do SEO

For the last two decades, one company has decided how the internet is organised: Google. Google didn't just create the world's most used search engine; it built a system that influenced how websites are built, products are found, and businesses communicate online. It became the invisible (and iconically visible) layer between every question and every answer. That control is now starting to be challenged, not by another traditional search engine but by a fundamentally different kind of technology—artificial intelligence.

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Ginny Gilmour

Ginny Gilmour

#Digital#News#Thought Leadership

Fingo Launches Experimental AI Podcast Series

In an exciting move to further embrace the future of digital marketing,  Fingo is excited to introduce The Digital Deep Dives, our new podcast series co-hosted by AI-powered colleagues Brooke and Jax. This podcast showcases how we're leveraging AI technology to present our expertise while remaining firmly in control of creating the content behind each episode.

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Nick Shilton

Nick Shilton

#Digital#News#SEO#Performance Websites#User Experience

SEO Roundup: Artificial Intelligence In The Digital World

AI is taking over the digital world and SEO is feeling the impact. From skyrocketing daily searches to plummeting click-through rates, the rules of the game are changing fast. But that’s not all—Google’s new AI overview could be slashing your organic traffic by 30%! In this blog, we dive into what AI means for your SEO strategy, the risks of mass-producing AI content, and how you can still come out on top. With the latest updates on Google’s Core Update and ranking glitch, this is a must-read for anyone wanting to stay ahead of the SEO curve.

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Zahra Nurmohamed

Zahra Nurmohamed

Ginny Gilmour

Ginny Gilmour

#PPC#Paid Social#Digital#News#Thought Leadership

Webinar -  The Digital Power Couple and The Messy Middle: Navigating the Marketing Funnel

Following the success of our first webinar, "Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing," we are excited to invite you to the next instalment in our series. This time, we're diving deeper into the strategic use of paid advertising to drive results at each stage of the marketing funnel. If you're looking to elevate your digital marketing game, this is an event you won't want to miss.

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Marissa Freeman

Marissa Freeman

#Digital#News#Digital Strategy#Website Development#Performance Websites

Director’s Digest: The Critical Need for Consent Mode in Modern Marketing

Brought to you by Marissa Freeman, Director of Client Success, this edition of our Director's Digest delves into the implications of Consent Mode for your website and why failing to implement it could severely hinder your marketing efforts. Launched by Google in 2020, Consent Mode has transformed from a helpful tool to an absolute necessity for businesses aiming to thrive amidst stringent data privacy regulations and growing consumer awareness. But why is it so crucial now, and what happens if you neglect it?

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Tim Richards

Tim Richards

Nick Shilton

Nick Shilton

#News#SEO

Google Search API Leak: What Do We Know?

Imagine you walk into a restaurant and, instead of a menu, you are given a list of all the ingredients that the kitchen uses. You know what could be going into the meal but you don’t exactly know what the recipes will be. This is essentially what has happened with the recent leak of Google Search's Content Warehouse API documentation. Google has stated, though, that there is a lot of missing context from this leak.

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