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Ginny Gilmour

Ginny Gilmour

#Digital#News#SEO

Google’s AI Mode Goes Mainstream

If you’ve searched for something on Google lately, you might have spotted a new option: a little prompt that says “Dive deeper in AI Mode.” This isn’t just a flashy extra button. It's part of a major shift in how Google works and how people find information online. The short version? Google is moving from searching for links to directly giving answers, using artificial intelligence (AI) to pull those answers from across the internet. And that changes the game for every business with a website.

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Ginny Gilmour

Ginny Gilmour

#Digital#News#SEO#Digital Strategy#Thought Leadership

Google Is Now Indexing Instagram Content. Here’s What Marketers Need to Know

Google is now indexing Instagram content from public Business and Creator accounts, making Reels, captions, and hashtags searchable in Google search results. This update turns your Instagram posts, even from 2020, into lasting SEO assets, transforming how content is discovered and engaged with. Learn what’s indexable, how to optimise for search, and the simple steps to make your content work harder across platforms.

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Ginny Gilmour

Ginny Gilmour

#SEO#Digital Strategy#Thought Leadership

SEO for AI: Keep Calm and Stick to the Fundamentals

There has been a surge in speculation about how AI is transforming the world, transforming our lives and transforming organic search. With Google’s Search Generative Experience (SGE), tools like ChatGPT and Bing Copilot, search behaviour is evolving fast, and so are the headlines. Every week brings a new wave of attention-grabbing claims about 'the death of SEO' or 'AI replacing search as we know it.' Agencies are scrambling to release shiny new 'AI SEO packages,' often capitalising on uncertainty and fear. But scratch beneath the surface, and many of these new offerings are simply good SEO, the kind we’ve been delivering for over two decades.

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Ginny Gilmour

Ginny Gilmour

#Digital#News#SEO#Digital Strategy#Thought Leadership

Google vs OpenAI: The Battle That’s Rewriting How the Internet Works — And How You Do SEO

For the last two decades, one company has decided how the internet is organised: Google. Google didn't just create the world's most used search engine; it built a system that influenced how websites are built, products are found, and businesses communicate online. It became the invisible (and iconically visible) layer between every question and every answer. That control is now starting to be challenged, not by another traditional search engine but by a fundamentally different kind of technology—artificial intelligence.

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Marissa Freeman

Marissa Freeman

#Sustainable Visibility#PPC#SEO#Digital Strategy#Thought Leadership

SEO and Paid Search, Two Sides of the Same Coin

Brought to you by Marissa Freeman, Director of Client Success, this edition of our Director's Digest highlights why SEO and Paid Search are two sides of the same coin, not competing strategies. While SEO builds long-term authority and visibility, Paid Search delivers immediate results and protects your brand from competitors. Together, they create a seamless approach to dominating search results, with Paid Search accelerating SEO efforts and SEO sustaining results beyond campaign budgets. In today's competitive digital space, integrating these strategies is essential for maximising visibility, driving traffic and achieving measurable growth.

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Nick Shilton

Nick Shilton

#Digital#News#SEO#Performance Websites#User Experience

SEO Roundup: Artificial Intelligence In The Digital World

AI is taking over the digital world and SEO is feeling the impact. From skyrocketing daily searches to plummeting click-through rates, the rules of the game are changing fast. But that’s not all—Google’s new AI overview could be slashing your organic traffic by 30%! In this blog, we dive into what AI means for your SEO strategy, the risks of mass-producing AI content, and how you can still come out on top. With the latest updates on Google’s Core Update and ranking glitch, this is a must-read for anyone wanting to stay ahead of the SEO curve.

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Tim Richards

Tim Richards

Nick Shilton

Nick Shilton

#News#SEO

Google Search API Leak: What Do We Know?

Imagine you walk into a restaurant and, instead of a menu, you are given a list of all the ingredients that the kitchen uses. You know what could be going into the meal but you don’t exactly know what the recipes will be. This is essentially what has happened with the recent leak of Google Search's Content Warehouse API documentation. Google has stated, though, that there is a lot of missing context from this leak.

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