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SEO & AI Update: What Every Brand Needs to Know Right Now
5-minute read. This update addresses the fast-changing search and AI landscape. From Google updates to AI-driven content and emerging platforms like Reddit, these developments can impact your brand’s visibility, traffic, and reputation. Here’s what this means: How to read this blog:Each section includes: ChatGPT Traffic Declines, But AI is Still Surging What’s happening: In August,…
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Google’s AI Mode Goes Mainstream
If you’ve searched for something on Google lately, you might have spotted a new option: a little prompt that says “Dive deeper in AI Mode.” This isn’t just a flashy extra button. It’s part of a major shift in how Google works and how people find information online.
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Google Is Now Indexing Instagram Content
In a move that significantly impacts digital visibility, Google is now indexing Instagram content from public Business and Creator accounts. Reels, images, carousels, videos, captions, and hashtags can now appear in Google search results, expanding discoverability far beyond the Instagram app.
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SEO for AI: Keep Calm and Stick to the Fundamentals
There’s been a surge in speculation about how AI is transforming the world, our lives, our work, and, crucially, organic search. Just a couple of weeks ago, we wrote about the legal battle between Google and OpenAI, a messy tug-of-war over default apps and market dominance.
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Google vs OpenAI: The Battle That’s Rewriting How the Internet Works
Google didn’t just create the world’s most used search engine; it built a system that influenced how websites are built, products are found, and businesses communicate online. It became the invisible (and iconically visible) layer between every question and every answer.
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SEO Roundup: Artificial Intelligence In The Digital World
AI is having a major impact worldwide but especially in our industry. In the world of SEO, though, AI is transforming how search engines are being used and is resulting in six times the number of daily searches. However, these searches are seeing a 60% decrease in click through rate (CTR) due to Google’s AI overview…
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Google Search API Leak: What Do We Know?
For many SEO professionals, much of this leak does not come as a huge shock but rather confirms what was already believed including. There are, however, a number of things that directly contradict what Google have previously communicated.
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The March Google Core Update and How It Affects Your Business
You have likely heard the term ‘Google Core Update’ before, but what does it mean and why does it matter? Let’s look at the most recent core update and how it is impacting your business via your website ranking.
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Using Performance SEO to Capitalise on Your Healthy Website
At its core, all SEO activity aims to improve the visibility of a website in order to bring in more qualified traffic which then can convert into leads. Beyond this, there are specific actions that can be carried out to significantly increase a website’s ability to climb to the top of the SERPs (Search Engine…
