At its core, all SEO activity aims to improve the visibility of a website in order to bring in more qualified traffic which then can convert into leads. Beyond this, there are specific actions that can be carried out to significantly increase a website’s ability to climb to the top of the SERPs (Search Engine Results Pages) for their chosen keywords and hit their desired business targets.
Read full postRecently, a client approached us because they were experiencing moderate levels of traffic, but found that one of their products wasn’t seeing as much interest as they'd hoped. We knew we needed to implement a unique solution, a solution that ultimately would lead to their best performing period of the year.
Read full postEvery so often, Google carries out what is known as the Core Update. The basic principle is the same as it is every day: changes to the algorithm. But the reason why Google has begun to announce the Core Updates is because the impact is often more noticeable.
Read full postWebsite development and SEO are sometimes seen as separate disciplines. But this is really an outdated way of looking at things. When website development and SEO are aligned you can look forward to better search performance, higher conversion rates, fewer lost sales, more revenue and better profitability
Read full postFollowing another active year from Google in the world of algorithm updates, we now explore what 2022 has in store.
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