Remarketing (or retargeting) is a strategy that focuses on serving ads to people who have already taken a certain action, whether it’s visiting a particular landing page, clicking a specific ad etc. by using cookies in a user’s browser.
Read full postLast year, some of our team were invited to Google HQ to discuss the future of paid online marketing. The key message of the day was automation and how it was going to impact our campaigns. 5 months later, how is it going?
Read full postLast month, Google released a broad core algorithm update. The 'March 2019 Core Update’ is largely believed to be a follow up to Google’s previous update, known as ‘Medic’ , but what does this mean for your brand?
Read full postOver the past few years, we have all seen the impact that social media campaigns can have. Paid social is becoming a valuable tool but is it vital? In a word, yes. But which is the right one for you?
Read full postIn a time where PPC or paid search is often referred to as biddable media, we as an agency wanted to explore the methods and practices that go into bidding as a discipline. So, we decided that a series of blog posts should do the trick!
Read full postHistorically, Fingo relied on Google Pagespeed Insights as its go-to tool for testing a website’s speed and wider technical performance but due to the results giving inconsistent scores and sometimes vague recommendations we migrated to GTmetrix.
Read full postIn early December, Fingo were invited to attend a workshop hosted by and housed at Google HQ. Fingo were one of ten agencies invited to explore what the future of online marketing platforms involves.
Read full postIn our final part of this series we address the importance of creating optimum online customer experiences that are critical to the success of any online marketing strategy.
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