Ginny

Ginny

#PPC#Paid Social#Digital#Performance Marketing

Webinar: Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing

Explore the inner workings of digital advertising campaigns and join us for Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing the first chapter of our new webinar series, Understanding Digital Performance Marketing, where we'll unravel the intricacies of biddable campaigns and equip you with the knowledge to enhance your marketing strategies and empower you to have meaningful conversations with your digital agency.

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Ginny

Ginny

#Social Media#Paid Social#Digital#Performance Creative#Performance Marketing#Growth Driven Design#Website design#Digital Strategy

Google Knows You’re Cheating!

... With your creative imagery. The development and use of AI have revolutionised the creative industry, allowing users to generate images and content effortlessly. However, as AI-generated images have become bountiful and more mainstream, so have the concerns about authenticity and the potential for misuse. This blog dives into the problems with AI-generated images and why expertly designed, unique creatives tailored to your brand are crucial for authenticity, consistency and Google rankings.

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Yulia

Yulia

#PPC#Paid Social#Digital#Performance Creative#Performance Marketing

Combatting Ad Fatigue: How to Develop a Performance-Creative Strategy to Keep Audiences Engaged and Switched On

It's not uncommon for ad campaigns to hit a performance plateau, which can often stem from your target audience feeling a bit "seen it all before" with the ads bombarding them. In some cases, we mean this literally. Your target audience may have seen your brand's ad so often that they grow sick of it. Enter the realm of ad fatigue.

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