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Biddable Monthly Industry Update
December Update This update explains what shifted, where performance risk is rising, and what actions protect spending. If your biddable strategy relies on static setups or loose conversion goals, these changes show why results can move fast and without warning. Automation increased across Google, Meta, and TikTok while algorithm updates, AI features, and regulation changed…
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Property Sector Marketing Insight: What the Autumn Budget Really Means for Your Audience, Your Funnel and Your Visibility
Property Sector Insights The Autumn Budget was announced last month, and today we are examining it through the lens of property sector marketing, as this announcement will influence how your buyers think, search, and decide over the next twelve months. This is not a tax breakdown. This is a view into how the Budget changes…
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Biddable Monthly Industry Update
November Update November brought another month of bidddable updates. Google is pushing harder into journey-level bidding and clearer channel reporting. TikTok is trying to close the gap between how many people believe in AI automation and how many actually use it. Meta is turning Threads into a more serious media channel. This update walks through…
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Biddable Monthly Industry Update
This month’s update highlights key changes across Google Ads and Meta that affect how ads are created, delivered and measured. The focus is on clearer pricing rules, new creative formats, shifts in user behaviour signals and new systems that decide which ads people see.
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Biddable Monthly Industry Update
September Updates This month’s paid advertising update covers key developments from Google Ads, from quiet pricing changes to smarter AI reporting and the return of local card-based ads. These shifts continue to blend automation, AI visibility, and local presence, shaping how brands compete and connect with customers. How to read this blog Each section includes:…
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Budgets Have Changed, and So Must Your Board’s Budget Decision-Making Process
Labour’s pledge to build 1.5 million homes in five years, coupled with the rise of hybrid working models across the UK, has fueled fierce competition in the property and construction sectors.
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The Ultimate Enemies to Allies Trope – Meta & TikTok
Meta (Facebook and Instagram) has long been the default platform for brands focused on awareness strategies. I can see why. Its precision targeting, broad reach, and interactivity make it the no-brainer choice for capturing attention and engaging potential customers. However, relying on Meta alone to drive digital reach is no longer enough in today’s oversaturated…
