We’re excited to share the recording of our recent webinar, "The Digital Power Couple and The Messy Middle: Navigating the Marketing Funnel." In this session, we explored optimising customer journeys across the funnel and discussed strategies to streamline the often chaotic "Messy Middle."
Read full postIf you missed it, here are the key takeaways and insights from our recent webinar, The Digital Power Couple and The Messy Middle: Navigating the Marketing Funnel". We explored actionable strategies to optimise the customer journey—from awareness to conversion—and how to address the often chaotic “Messy Middle.”
Read full postBrought to you by Marissa Freeman, Director of Client Success, this edition of our Director's Digest delves into the transformative power of the Google Full-Funnel Suite. Explore how this integrated approach, encompassing YouTube, Google Discover, Gmail, the Google Display Network and Search, can unify your marketing efforts to create a cohesive and dynamic customer journey. By leveraging shared audience data and insights across these platforms, you can enhance engagement, optimise targeting, and drive conversions like never before. Discover how to stay relevant and visible in the ever-evolving digital space with a strategy that adapts to your audience's unpredictable paths.
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#Social Media#Paid Social#Digital#Performance Creative#Performance Marketing#Growth Driven Design#Website design#Digital Strategy
... With your creative imagery. The development and use of AI have revolutionised the creative industry, allowing users to generate images and content effortlessly. However, as AI-generated images have become bountiful and more mainstream, so have the concerns about authenticity and the potential for misuse. This blog dives into the problems with AI-generated images and why expertly designed, unique creatives tailored to your brand are crucial for authenticity, consistency and Google rankings.
Read full postIt's not uncommon for ad campaigns to hit a performance plateau, which can often stem from your target audience feeling a bit "seen it all before" with the ads bombarding them. In some cases, we mean this literally. Your target audience may have seen your brand's ad so often that they grow sick of it. Enter the realm of ad fatigue.
Read full postMany of you may be aware that earlier in January, we along with all Facebook agency partners were informed with little notice that there was an imminent and significant restriction in the way advertisers could target customers and audiences.
Read full postCustom Intent Audiences may not be the most well used targeting method for YouTube ad campaigns, but in our opinion here at Fingo they are quite possibly the best option.
Read full postWondering how to protect your campaign budget and avoid wasting your Google ad spend on unpromising leads and unfruitful conversion rates? Here’s everything you need to know…
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