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Paid Advertising Industry Update
Industry Updates This month’s paid advertising update covers key developments from Google Ads, from quiet pricing changes to smarter AI reporting and the return of local card-based ads. These shifts continue to blend automation, AI visibility, and local presence, shaping how brands compete and connect with customers. How to read this blog Each section includes:…
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Budgets Have Changed, and So Must Your Board’s Budget Decision-Making Process
Labour’s pledge to build 1.5 million homes in five years, coupled with the rise of hybrid working models across the UK, has fueled fierce competition in the property and construction sectors.
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The Ultimate Enemies to Allies Trope – Meta & TikTok
Meta (Facebook and Instagram) has long been the default platform for brands focused on awareness strategies. I can see why. Its precision targeting, broad reach, and interactivity make it the no-brainer choice for capturing attention and engaging potential customers. However, relying on Meta alone to drive digital reach is no longer enough in today’s oversaturated…
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Maximising the Power of the Google Full-Funnel Suite
We’re all familiar with advertising platforms like YouTube, Google Search, and Gmail—essential tools for any marketer. However, using these platforms in isolation misses the opportunity to harness the power of a unified approach. The Google Full-Funnel Suite – comprising YouTube, Google Discover, Gmail, Google Display Network, and Search- transcends the concept of separate tools. The…
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Webinar Video Recording – Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing
We are excited to share the video recording of our recent webinar, “Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing.” This session was packed with valuable insights on optimising your digital marketing strategies and leveraging data-driven decisions for better performance. Watch the Webinar If you missed the live event or want to revisit…
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Webinar Insights and Key Takeaways Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing
At Fingo, we continually strive to provide valuable insights to help our clients succeed in the ever-evolving digital marketing landscape. Yesterday, we hosted an engaging webinar titled “Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing.” Our Director of Client Success, Marissa Freeman, and our Head of Performance, Lorenzo Brach del Prever, presented the…
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Combatting Ad Fatigue: How to Develop a Performance-Creative Strategy to Keep Audiences Engaged and Switched On
If you’re reading this blog, you must be at the helm of your digital advertising journey (bravely taking it on in-house) or entrusting a savvy digital agency with this pivotal task – perhaps even us. Now, let’s talk about your ads – how are they performing? It’s not uncommon for ad campaigns to hit a…
