Remarketing (or retargeting) is a strategy that focuses on serving ads to people who have already taken a certain action, whether it’s visiting a particular landing page, clicking a specific ad etc. by using cookies in a user’s browser.
Last year, some of our team were invited to Google HQ to discuss the future of paid online marketing. The key message of the day was automation and how it was going to impact our campaigns. 5 months later, how is it going?
It’s one of the most important parts of marketing but it is often brushed to the side. In this article we look at what makes effective copy for a digital ad, why it’s so important to getting your message across and how you can make yours better:
In the wake of the Oscars, we turn our attention to the role of video in online marketing. The rise of video marketing has taken platforms such as Facebook and LinkedIn by storm. Now more than ever, the consumer demands video and these platforms are encouraging users to give it to them.