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Lizzie Connick
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Biddable Industry Update
March Updates Paid media is moving further into AI-led execution. Platforms are shifting how ads are delivered, how users search, and how campaigns are managed. Two clear changes stand out this month. First, search behaviour is changing as AI becomes the starting point, not the results page. Second, campaign control is reducing as automation takes…
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Lizzie Connick
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Biddable Monthly Industry Update
What February’s Changes Mean for Your Paid Strategy Paid performance is getting harder to predict. February made that clear. Platforms are changing where ads show, how users interact with them, and how traffic reaches your campaigns. You can see performance shift without changing budgets, targeting, or creative. AI is starting to shape product discovery. Social…
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Zahra Nurmohamed
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Webinar Recording Now Available: “The Digital Power Couple and The Messy Middle: Navigating the Marketing Funnel”
We’re excited to share the recording of our recent webinar, “The Digital Power Couple and The Messy Middle: Navigating the Marketing Funnel.”
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Zahra Nurmohamed
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Webinar Insights and Key Takeaways: The Digital Power Couple and The Messy Middle
In our recent webinar, The Digital Power Couple and The Messy Middle: Navigating the Marketing Funnel, we explored actionable strategies to optimise the customer journey
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Ginny Gilmour
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Back To The Future of Digital Advertising
The Evolution of Biddable Advertising Digital advertising has seen a remarkable transformation in recent years, evolving from basic banner ads to the sophisticated, AI-powered biddable advertising platforms we see today. As a leader in performance marketing and digital advertising, Fingo is at the forefront of this evolution, helping businesses navigate the complexities of digital marketing…
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Marissa Freeman
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Social Advertising and The Great Big FaceBook (Meta) Update
Back in December, we, along with all Facebook agency partners, were informed that there was an imminent and significant restriction in the way advertisers could target customers and audiences…
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David Urry
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The Gloves Are Off! Why Your Website and Paid Social Advertising May Be Fighting Against Each Other
An in-depth look at why you should involve your developers with your paid media advertising campaigns. Reduce your CPA and boost your conversions! If you are running ads across Facebook, Twitter, LinkedIn, Google or just about any other platform, you should take a moment to ask yourself a very important question: ‘are my ads actually…
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Marissa Freeman
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How To Fall Back In Love With Facebook Instant Experience Ads
Fingo talks about the innovative thinking that ensures Facebook Instant Experiences can be part of your Social Media marketing strategy, no matter what your sector. It’s no secret that the use of Facebook Instant Experiences can be hit or miss depending on the sector. E-commerce has benefited widely from Instant Experiences – a dynamic ad…
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Lorenzo Brach del Prever
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