Ginny

Ginny

#PPC#Paid Social#Digital#Performance Marketing

Webinar: Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing

Explore the inner workings of digital advertising campaigns and join us for Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing the first chapter of our new webinar series, Understanding Digital Performance Marketing, where we'll unravel the intricacies of biddable campaigns and equip you with the knowledge to enhance your marketing strategies and empower you to have meaningful conversations with your digital agency.

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Yulia

Yulia

#PPC#Paid Social#Digital#Performance Creative#Performance Marketing

Combatting Ad Fatigue: How to Develop a Performance-Creative Strategy to Keep Audiences Engaged and Switched On

It's not uncommon for ad campaigns to hit a performance plateau, which can often stem from your target audience feeling a bit "seen it all before" with the ads bombarding them. In some cases, we mean this literally. Your target audience may have seen your brand's ad so often that they grow sick of it. Enter the realm of ad fatigue.

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Stephen Dawson

Stephen Dawson

#PPC#Digital

Bid Management: Part 1 - Bid Modifiers

In a time where PPC or paid search is often referred to as biddable media, we as an agency wanted to explore the methods and practices that go into bidding as a discipline. So, we decided that a series of blog posts should do the trick!

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