It's not uncommon for ad campaigns to hit a performance plateau, which can often stem from your target audience feeling a bit "seen it all before" with the ads bombarding them. In some cases, we mean this literally. Your target audience may have seen your brand's ad so often that they grow sick of it. Enter the realm of ad fatigue.
Read full postIt’s one of the most important parts of marketing but it is often brushed to the side. In this article we look at what makes effective copy for a digital ad, why it’s so important to getting your message across and how you can make yours better:
Read full postRemarketing (or retargeting) is a strategy that focuses on serving ads to people who have already taken a certain action, whether it’s visiting a particular landing page, clicking a specific ad etc. by using cookies in a user’s browser.
Read full postLast year, some of our team were invited to Google HQ to discuss the future of paid online marketing. The key message of the day was automation and how it was going to impact our campaigns. 5 months later, how is it going?
Read full postIn a time where PPC or paid search is often referred to as biddable media, we as an agency wanted to explore the methods and practices that go into bidding as a discipline. So, we decided that a series of blog posts should do the trick!
Read full postIn early December, Fingo were invited to attend a workshop hosted by and housed at Google HQ. Fingo were one of ten agencies invited to explore what the future of online marketing platforms involves.
Read full postThrough a trusted and long standing partnership with Fingo, Challenge Fencing has continued to see growth of its online business. Take a look at the latest results of our most recent campaign.
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