Yesterday, we hosted an engaging webinar titled "Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing." Our Director of Client Success, Marissa Freeman, and our Head of Performance, Lorenzo Brach del Prever, presented the session with actionable strategies and practical knowledge. Here's a recap of the key takeaways.
Read full postImagine you walk into a restaurant and, instead of a menu, you are given a list of all the ingredients that the kitchen uses. You know what could be going into the meal but you don’t exactly know what the recipes will be. This is essentially what has happened with the recent leak of Google Search's Content Warehouse API documentation. Google has stated, though, that there is a lot of missing context from this leak.
Read full postWe're thrilled to announce that our recent webinar, Making Every Website Visit Count: Your Cost-Effective Website Revamp, was a great success! For those who couldn't attend or want to revisit the invaluable tips and insights, we've got you covered with a link to the video recording.
Read full postFollowing our webinar on Making Every Website Visit Count: Your Cost-Effective Website Revamp, we're excited to share some actionable takeaways to help you optimise your website effectively in-house. Optimising your website not only enhances user experience but also boosts engagement and conversions. Here are some practical steps you can take to revamp your website:
Read full postDigital advertising has seen a remarkable transformation in recent years, evolving from basic banner ads to the sophisticated, AI-powered biddable advertising platforms we see today. As a leader in performance marketing and digital advertising, Fingo is at the forefront of this evolution, helping businesses navigate the complexities of digital marketing strategies.
Read full postYou have likely heard the term ‘Google Core Update’ before, but what does it mean and why does it matter? Let's look at the most recent core update and how it is impacting your business via your website ranking.
Read full postIn the ongoing battle between humans and robots, or in the marketing world, humans vs AI, it seems the score might be 1-0 in favour of humans. The Willy Wonka Experience in Glasgow, marketed solely using AI, left customers outraged and demanding refunds when the events reality fell far short of the promises made by the AI-driven marketing campaign, resulting in damage to the brand's reputation. This situation clearly highlights one thing: authenticity in marketing matters. AI can be a useful tool to crunch numbers, but when it comes to creativity, it's probably best to leave it to the humans to create content that actually resonates with both your brand and your customers.
Read full postFailure to have a Consent Mode-enabled cookie banner in place will have a catastrophic impact on your company's Google Ads. If by 6 March 2024, Google Consent Mode is not enabled, Google will block analytics for all ads in a company's Google stack. Additionally, the ICO strongly urges companies to act now to ensure their cookie banners comply to avoid penalties. For serious breaches of data protection principles, the ICO can issue fines of up to £17.5 million or 4% of a company's annual worldwide turnover, whichever is higher.
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