If you love acronyms as much as we love talking about ROAS and ROI this is the blog for you! ROAS and ROI are key metrics when understanding the success of your digital marketing strategy. To find out if your strategy is on the right track we have detailed what these metrics actually are what how they can be improved.
Read full postThese days, the journey to finding your perfect digital agency can feel much like the journey to finding your perfect romantic partner. You hope to have a relationship built on trust, connection and shared goals - and yet you can find yourself running through a string of bad dates where you get stood up, ghosted… and maybe even cheated on!
Read full postIf you’ve been living in a Barbenheimer haze for the past few months, you may not be aware that the 1st July saw the closing down of the old Universal Analytics. However, if you are still wondering what this switch has meant for you, your data and your business, we have you covered.
Read full postGiving your digital marketing agency access is crucial so that they can do all the great things you hired them to do.
Read full postAt its core, all SEO activity aims to improve the visibility of a website in order to bring in more qualified traffic which then can convert into leads. Beyond this, there are specific actions that can be carried out to significantly increase a website’s ability to climb to the top of the SERPs (Search Engine Results Pages) for their chosen keywords and hit their desired business targets.
Read full postRecently, a client approached us because they were experiencing moderate levels of traffic, but found that one of their products wasn’t seeing as much interest as they'd hoped. We knew we needed to implement a unique solution, a solution that ultimately would lead to their best performing period of the year.
Read full postEvery so often, Google carries out what is known as the Core Update. The basic principle is the same as it is every day: changes to the algorithm. But the reason why Google has begun to announce the Core Updates is because the impact is often more noticeable.
Read full postA fast, attractive and easy to use website will deliver more sales, more profits and reinforce a stronger brand identity for your business. The opposite is also true. Pages that take ages to load, links that don’t go anywhere, and a frustrating and confusing experience for visitors will cost you sales and harm your brand.
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