It's not uncommon for ad campaigns to hit a performance plateau, which can often stem from your target audience feeling a bit "seen it all before" with the ads bombarding them. In some cases, we mean this literally. Your target audience may have seen your brand's ad so often that they grow sick of it. Enter the realm of ad fatigue.
Read full postAs a marketing and/or sales leader, you are not alone if you were shaken up by the pandemic’s impact on your business strategy. The overnight redesigning, restrategising, reactive planning and tactical execution demonstrated by marketing teams was impressive, and as it turns out permanent.
Read full postThis blog will help you to understand: What a High-Performance website means How your business benefits from a Fingo Website Why hidden costs associated with ‘cheaper’ websites nearly always haemorrhage revenue for brands shortly after their launch and result in regret or even ruin.
Read full postIf you love acronyms as much as we love talking about ROAS and ROI this is the blog for you! ROAS and ROI are key metrics when understanding the success of your digital marketing strategy. To find out if your strategy is on the right track we have detailed what these metrics actually are what how they can be improved.
Read full postThese days, the journey to finding your perfect digital agency can feel much like the journey to finding your perfect romantic partner. You hope to have a relationship built on trust, connection and shared goals - and yet you can find yourself running through a string of bad dates where you get stood up, ghosted… and maybe even cheated on!
Read full postIf you’ve been living in a Barbenheimer haze for the past few months, you may not be aware that the 1st July saw the closing down of the old Universal Analytics. However, if you are still wondering what this switch has meant for you, your data and your business, we have you covered.
Read full postGiving your digital marketing agency access is crucial so that they can do all the great things you hired them to do.
Read full postAt its core, all SEO activity aims to improve the visibility of a website in order to bring in more qualified traffic which then can convert into leads. Beyond this, there are specific actions that can be carried out to significantly increase a website’s ability to climb to the top of the SERPs (Search Engine Results Pages) for their chosen keywords and hit their desired business targets.
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