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Ginny Gilmour

Ginny Gilmour

SEO for AI: Keep Calm and Stick to the Fundamentals

There has been a surge in speculation about how AI is transforming the world, transforming our lives and transforming organic search. With Google’s Search Generative Experience (SGE), tools like ChatGPT and Bing Copilot, search behaviour is evolving fast, and so are the headlines. Every week brings a new wave of attention-grabbing claims about 'the death of SEO' or 'AI replacing search as we know it.' Agencies are scrambling to release shiny new 'AI SEO packages,' often capitalising on uncertainty and fear. But scratch beneath the surface, and many of these new offerings are simply good SEO, the kind we’ve been delivering for over two decades.

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Ginny Gilmour

Ginny Gilmour

#Digital#News#SEO#Digital Strategy#Thought Leadership

Google vs OpenAI: The Battle That’s Rewriting How the Internet Works — And How You Do SEO

For the last two decades, one company has decided how the internet is organised: Google. Google didn't just create the world's most used search engine; it built a system that influenced how websites are built, products are found, and businesses communicate online. It became the invisible (and iconically visible) layer between every question and every answer. That control is now starting to be challenged, not by another traditional search engine but by a fundamentally different kind of technology—artificial intelligence.

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Peter Woollven

Peter Woollven

#Property Sector#Digital Strategy#Thought Leadership

The Government’s Housing Pledge: Strategic Insights for Property Marketing Leaders

The government’s plan to build 1.5 million homes is a game-changer for the property market. Increased funding, sustainability mandates, and new buyer incentives mean brands must adapt fast. At Fingo, we help property brands stay ahead—targeting first-time buyers, leveraging sustainability as a selling point, and cutting through market noise with precision digital strategies. The competition is rising. The opportunity is now. Is your brand ready? Let’s make sure it is.

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Marissa Freeman

Marissa Freeman

#Our work#Website design#Digital Strategy#Thought Leadership#Performance Websites#User Experience

How We Drive Measurable Results in the Asset Management & Financial Sector

In financial services, marketing is about more than visibility—it’s about trust. Mitsui Bussan Commodities needed a website that met strict compliance requirements, engaged a niche audience, and delivered measurable results. Fingo created a high-performing platform that ensured seamless GDPR compliance, made high-value content easily accessible, and optimised SEO to improve visibility. A modern, user-friendly design transformed the customer experience, increasing engagement and driving conversions. The results speak for themselves: a 119% increase in new users, 24% higher engagement, and an 80% surge in clicks.

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Lorenzo Brach del Prever

Lorenzo Brach del Prever

#Performance Marketing#Digital Strategy#Thought Leadership

Playtime is Over! Budgets Have Changed, and So Must Your Board’s Budget Decision-Making Process

With Labour’s housing pledge and the rise of hybrid working, competition in the property and flexible working sectors has never been fiercer. More buyers in the market mean more opportunities—but only for those who can reach them effectively. Rigid marketing budgets and broad-brush strategies won’t cut it in this fast-moving space. Brands that thrive will be those that adapt quickly, using real-time data and AI-driven insights to optimise spend and maximise impact.

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Marissa Freeman

Marissa Freeman

#Digital#Our work#Digital Strategy#Thought Leadership

Rising Energy Costs: Marketing Challenges for Construction, Manufacturing and Engineering Firms

With energy prices climbing, regulations tightening, and global expansion, construction across manufacturing and engineering—marketing budgets are feeling the pressure. I meet many sales and marketing leads each week who tell me the stakes have never been higher. Their budgets are shrinking, their competition is intensifying, and innovation (especially around sustainability) isn't just expected—it's demanded. Here's what I tell them...

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Ginny Gilmour

Ginny Gilmour

#Digital Strategy#Thought Leadership

The Rise of AI – A Silent Revolution With Loud Impacts

In this second part of our series, we explore how AI is no longer a concept of the future—it’s here, transforming daily life and reshaping industries. From Netflix recommendations to workplace automation, its benefits are vast, but so are the challenges of bias, job displacement and privacy. Understanding and managing AI today is essential to ensuring its legacy is one of innovation and fairness. How we act now will define its impact on our lives and society.

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Marissa Freeman

Marissa Freeman

#Sustainable Visibility#PPC#SEO#Digital Strategy#Thought Leadership

SEO and Paid Search, Two Sides of the Same Coin

Brought to you by Marissa Freeman, Director of Client Success, this edition of our Director's Digest highlights why SEO and Paid Search are two sides of the same coin, not competing strategies. While SEO builds long-term authority and visibility, Paid Search delivers immediate results and protects your brand from competitors. Together, they create a seamless approach to dominating search results, with Paid Search accelerating SEO efforts and SEO sustaining results beyond campaign budgets. In today's competitive digital space, integrating these strategies is essential for maximising visibility, driving traffic and achieving measurable growth.

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