At its core, all SEO activity aims to improve the visibility of a website in order to bring in more qualified traffic which then can convert into leads. Beyond this, there are specific actions that can be carried out to significantly increase a website’s ability to climb to the top of the SERPs (Search Engine Results Pages) for their chosen keywords and hit their desired business targets.
Read full postRecently, a client approached us because they were experiencing moderate levels of traffic, but found that one of their products wasn’t seeing as much interest as they'd hoped. We knew we needed to implement a unique solution, a solution that ultimately would lead to their best performing period of the year.
Read full postEvery so often, Google carries out what is known as the Core Update. The basic principle is the same as it is every day: changes to the algorithm. But the reason why Google has begun to announce the Core Updates is because the impact is often more noticeable.
Read full postA fast, attractive and easy to use website will deliver more sales, more profits and reinforce a stronger brand identity for your business. The opposite is also true. Pages that take ages to load, links that don’t go anywhere, and a frustrating and confusing experience for visitors will cost you sales and harm your brand.
Read full postWhen we talk about website development it’s usually all about opportunities. A fast, attractive and easy to use website will bring huge benefits to any business. These include more sales, more profits and a stronger brand. If you appreciate those benefits, ask yourself what would happen if you no longer had them. Perhaps because your site security was compromised. Or, worse still, what if your compromised site was actively harming your business?
Read full postContemporary, high quality website design increasingly focuses on ‘user behaviour’, and scientific analysis of customer data. We call this User Experience (UX). But what does business investment in UX really mean from a revenue perspective?
Read full postWebsite development and SEO are sometimes seen as separate disciplines. But this is really an outdated way of looking at things. When website development and SEO are aligned you can look forward to better search performance, higher conversion rates, fewer lost sales, more revenue and better profitability
Read full postBusiness websites are often neglected and unloved. Yet your website should be a key strategic marketing and lead generation asset. It should actively help you overcome three key problems almost every business faces.
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