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SEO & AI Update: What Every Brand Needs to Know Right Now
5-minute read. This update addresses the fast-changing search and AI landscape. From Google updates to AI-driven content and emerging platforms like Reddit, these developments can impact your brand’s visibility, traffic, and reputation. Here’s what this means: How to read this blog:Each section includes: ChatGPT Traffic Declines, But AI is Still Surging What’s happening: In August,…
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Google’s AI Mode Goes Mainstream
If you’ve searched for something on Google lately, you might have spotted a new option: a little prompt that says “Dive deeper in AI Mode.” This isn’t just a flashy extra button. It’s part of a major shift in how Google works and how people find information online.
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Google Is Now Indexing Instagram Content
In a move that significantly impacts digital visibility, Google is now indexing Instagram content from public Business and Creator accounts. Reels, images, carousels, videos, captions, and hashtags can now appear in Google search results, expanding discoverability far beyond the Instagram app.
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SEO for AI: Keep Calm and Stick to the Fundamentals
There’s been a surge in speculation about how AI is transforming the world, our lives, our work, and, crucially, organic search. Just a couple of weeks ago, we wrote about the legal battle between Google and OpenAI, a messy tug-of-war over default apps and market dominance.
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Google vs OpenAI: The Battle That’s Rewriting How the Internet Works
Google didn’t just create the world’s most used search engine; it built a system that influenced how websites are built, products are found, and businesses communicate online. It became the invisible (and iconically visible) layer between every question and every answer.
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How We Drive Measurable Results in the Asset Management & Financial Sector
For marketing leads in the financial services sector, you know marketing isn’t just about generating clicks, it’s about building trust. A single misstep in compliance can erode your credibility, and failing to engage your niche audience can leave your brand behind.
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Strategic Insights for Property Marketing Leaders
At Fingo, we help our clients stay ahead by aligning our expertise with evolving market demands and I’d like to explain the three key market shifts, the strategic responses they necessitate, and how we are proactively supporting our clients through these transitions.
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Budgets Have Changed, and So Must Your Board’s Budget Decision-Making Process
Labour’s pledge to build 1.5 million homes in five years, coupled with the rise of hybrid working models across the UK, has fueled fierce competition in the property and construction sectors.
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Marketing Challenges for Construction, Manufacturing and Engineering Firms
With energy prices climbing, regulations tightening, and global expansion, construction across manufacturing and engineering – marketing budgets are feeling the pressure as a knock-on effect of profit margins narrowing and operation costs growing.
What’s New & What Works
From platform updates and performance tips to industry commentary and campaign strategy, our insights help you make smarter decisions. No jargon, just practical thinking from the people behind the work.
