Many of you may be aware that earlier in January, we along with all Facebook agency partners were informed with little notice that there was an imminent and significant restriction in the way advertisers could target customers and audiences.
Read full postAn in-depth look at why you should involve your developers with your paid media advertising campaigns. Reduce your CPA and boost your conversions!
Read full postIt’s one of the most important parts of marketing but it is often brushed to the side. In this article we look at what makes effective copy for a digital ad, why it’s so important to getting your message across and how you can make yours better:
Read full postIt would be hard not to notice the extent of change our everyday lives are currently adjusting to. The outside world is closed off and we’re left to draw our enlightenment from online personalities and zoom calls. Although we’re hoping for a return to ‘normality’ there is a notion towards a change in behaviour...
Read full postRemarketing (or retargeting) is a strategy that focuses on serving ads to people who have already taken a certain action, whether it’s visiting a particular landing page, clicking a specific ad etc. by using cookies in a user’s browser.
Read full postLast year, some of our team were invited to Google HQ to discuss the future of paid online marketing. The key message of the day was automation and how it was going to impact our campaigns. 5 months later, how is it going?
Read full postLast month, Google released a broad core algorithm update. The 'March 2019 Core Update’ is largely believed to be a follow up to Google’s previous update, known as ‘Medic’ , but what does this mean for your brand?
Read full postOver the past few years, we have all seen the impact that social media campaigns can have. Paid social is becoming a valuable tool but is it vital? In a word, yes. But which is the right one for you?
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